Thursday, 16 December 2010

Structuralism and Semiotics

Semiotics is the study of everything that can be used for communication: words, images, traffic signs, flowers, music, medical symptoms, and much more.
Structuralism stresses that each element within a cultural system derives its meaning from its relationship to every other element in the system: there are no independent meanings, but rather many meanings produced by their difference from other elements in the system.
During the lecture, Ivan gave us the example of a CG rat and a 2-D rat. Both signify to the rat created by nature, but the CG one is far better than the 2-D one. He also showed us the difference between the low poly and high poly Lara Croft in Tomb Raider(awesome movie and game!)
Coming on to the Denotation, connotation and myth!
Denotation- what the sign is, at the most basic level of understanding – what it denotes literally

Connotation: what it suggests, a more subtle culturally determined reading – what it connotes

Myth: the ‘world-view’ it contains or implies – the ideological or political meaning of the thing – not ‘myth’ as in not true, fictitious, misleading (although it may be all three of these things)
denotation- 3d character, thin, pale, old, looks like a housemaid, big ears,poor, bald
connotation- helpful,wizard, alien, Not socially outcast
Myth- wizard, helps people out with his wizardy.
So every single character that we create either in 3-D or naturally signifies a lot of things through his basic emotions, facial expressions and the way in which his body is built.

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